Time will come when kids will not even know what a video store is. Do not laugh. The next time you ask a child to scroll through the windows, he asks why? They will soon think the same way about renting a movie.
Who wants to drive anywhere to download video content while it’s just downloadable with a click of mouse that so much more convenient. As many people view their computer as the center of their entertainment system, the days of the video store are numbered. With the release of Microsoft’s operating system, which offers massive entertainment and integrated video capabilities, the consumer has taken a step further in adopting its computer as the centerpiece of its entertainment world.
Microsoft’s marketing strategy towards the player largely explains why Zune is not sold at the iPod. Microsoft has not been able to communicate this fact adequately to the public buyers. Another reason for Zune’s sluggish sales is related to Microsoft’s propensity to describe Zune through marketing discourse, rather than clearly explaining to consumers why they want one. Microsoft is talking about Zune: “In reality, it’s not a device, it’s a player in the new connected entertainment market that creates new shared and social experiences based on content.”
In May 2007, Microsoft attempted to remedy its inability to capture the imagination of consumers by launching the Zune Halo 3 edition. This special edition is packed with special Halo audio and video content, including Halo audio tracks, theater trailers and a special episode of Red vs. Blue, only available for Zune. It is also decorated with Halo 3 graphics. At the time of printing, the Zune Halo 3 edition is only available in Game Stop.
There are fewer technical reasons why Zune has not knocked the iPod out of the portable video player market. The most important thing may be related to their inexplicable decision to exclude a scroll wheel from all of Zune’s features. Although its control looks like a scroll wheel for the world, it’s actually a 4-way slider button, like on a TV remote. A four-way marker does not indicate the number of consumers wishing to control their portable video players. So, they voted with their money in favor of the iPod. That said, Zune is really an excellent player and the video quality is excellent for a small laptop. For consumers who have purchased their devices with this lens in mind, they have the ability to download and enjoy all kinds of videos, TV shows and movies on a very nice and portable platform.
The iPod allows the use of Apple’s AAC, MP3, Apple Lossless, AIF or WAV codec formats for audio downloads. Video content is supported in H.264, also known as MPEG-4, Part 10. This is a standard for high quality compressed video. Zune uses, guess here, Microsoft’s WMA and WMV formats for audio and video, respectively. Both drives allow JPEG image formats. There are many file format converters that can be used with both drives. Thus, videos in other formats and resolutions can be converted and optimized for storage and use with portable players.
There are many places to download video content for iPod and Zune for example Vidmate. If you use an iPod, iTunes obviously offers music at $ 0.99 per minute.While this is convenient and offers a huge amount of content available, consumers must be prepared to spend considerable amounts of money on a gambler’s game. You can also fill your iPod or Zune with MP3 files extracted from CDs or downloaded from other online music providers.
Microsoft offers Zune Marketplace, a subscription service with unlimited downloads at $ 14.99 / month from that date. The unlimited option is called “Zune Pass” from Microsoft. Zune users can download individual songs or full albums. In June 2007, Microsoft entered into partnerships with various artists to promote both their download service and the Zune player itself.
A popular option chosen by many consumers is one of the many unlimited video transfer services, Vidmate app download. With these services, you pay a one-time fee, usually between $ 30 and $ 75, and you can then download an unlimited amount of music and video content. It is clear that many consumers believe that it is more economically reasonable to follow this approach than the subscription-based download model. Some of these networks have a huge amount of content available and include TV shows and movies in addition to music and music videos.
Once most of these services are downloaded, once the content is downloaded, it is always available. For some of the subscription-based, unlimited download services, access to previously downloaded content is denied at the end of the subscription. It is only time that shows whether the powers to be allocated by services use this business model.